Research: Film Trailers- High School Musical 3

Case Study: High School Musical 3 trailer

Micro

The editing within this trailer starts of very slow paced and this helps to set the scene for the movie however it does progress and becomes a lot faster which builds up the action to the final, extremely fast paced montage of images. This all helps to create excitement and leaves the audience wanting to see the film. The lighting in the trailer is also very bright throughout and they use a lot of prime colours this would help target the tween audience as they are very happy and jolly colours. This is also accompanied by high key lighting which helps to give the trailer a very positive feel.

The sound that is heard is mainly the songs from the film and these are all very upbeat and happy and again adds to the overall feel of the film. These things all help to target the tween audience.

Macro

The setting for the film is shown to be mainly in the school however it does show a variety of different locations within the school. This helps to represent the film as a whole and not just one scene.
The main hook in the trailer is the singing and dancing, laughing and cheering and this shows to the audience that the film is of the musical genre.







It also shows the main character who is played by Zac Effron and this is something that would hugely interest a tween audience as he is an icon for this age group.

It is also a trailer show the third film for this franchise and this automatically interests people that have seen the previous films.

The total number of edits overall in this film trailer is 83.