Case Study: Dear John Poster
The denotation of this film poster is that there is a man and women sitting on the beach cuddling.
The connotation of this film poster is shown through the closeness in the way that they are sitting in each other's arms. As we can see that they are sitting so close to each other we know that they will be involved in a love story in this film, the hug is very iconic of the romance genre and this automatically attracts and audience, which would be people that enjoy that genre. There positioning within the frame shows that they have a close relationship and that are comfortable with each other. Also the location of the poster is on a beach and the weather is very sunny this makes the scene have even more of a romantic feel.
The font that is used for the text appears very soft so that it again fits in with the romantic element as it does not appear too harsh. The colours used for the text are mainly pastel and this again fits in with the location and shows the colours of the beach, yellow. However these are not typical colours for the romance genre as they tend to show a lot of red. But these colours are very effective as they are soft colours and again help to reflect the sun and link in with their location.
The poster also contains the tag line 'What would you do with a letter that changed everything' this shows the audience that it isn't just a simple love story and there will be a twist within the story. It also intrigues the audience and makes them question what this may be. The font for this again fits in with the other and is shown to be soft and gentle.
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