Friday, February 11, 2011

Research: Questionnaire results

For our questionnaire we asked 18 people, 10 females and 8 males. We asked people between the ages of 17 and 20 as we feel this will be the best target audience for us so we feel their views will be most helpful.
We started of by asking if they like film trailers and a larger percentage of people did, with 15 out of 18 people saying yes. We then went on to ask which genre they preferred to ensure that we were targeting our trailer at the right audience.
As shown from this chart we can see that the larger percentage of people do prefer Romance so we know now that we are going to be creating the trailer for the correct genre and it will be something that our audience will enjoy.
We also asked them what it was in particular they enjoyed about film trailers was it; The sense of a cliff hanger, The pace, The Editing or Finding out what characters are in the film.

From these results you can see that more people prefer there to be a cliff hanger included in the trailer so this is something we will make sure we include at the end of our trailer

67% of the people that filled in the questionnaire said that they preferred the trailers to be fast paced so this is something that we can think about when creating our trailer. Along with this 10 out of 18 people said they prefer the music to be parallel so if the film is going to be fast paced then we must ensure that the music is in keeping with this.

We also found out that the larger number of people view trailers on the television so we will ensure that our trailer is appropriate for television which is the way in which most of our target audience view trailers. So by doing this we will ensure to target our audience.

All of these things that we have found out will help us a lot when creating our products so we will ensure that we use this research well and keep our audience happy.

Research: Questionnaire

To look in to the target audience for our trailer I created a questionnaire so I could ask questions about there prefrences for movie trailers.


This questionnaire containts questions about favorite genre, music and how they prefer the trailers to be put together. This will help us when creating our trailer as we can think about these different elements and it will help us when targeting our audience.

Thursday, February 10, 2011

Research: What makes and effective romance trailer

An effective romance trailer should show the storyline to the audience without revealing to much information that it ruins the movie. The trailer should introduce the main characters for the story showing the relationships they will have within the film. It should then show key parts of the film without showing the conclusion but the build up and how this will impact on their lives. A good trailer will leave you wanting to view the film and find out more of the story so it should leave a mystery for the audience.

If a trailer gives away to much of the information then it will put the audience of from going to see it and this will loose the film money so its important to keep the mystery element. The trailer should include a wide range of locations to show the film as a whole and not just certain scenes.

It should also give an insight in to the genre allowing the audience to understand what sort of film they will be going to watch and this will then enable them to see if its a film they will like.

The other important aspect of the trailer is music as this can help build up the atmosphere and show the romance element with the correct song. The music should also be parralell as this will add to the atmosphere as opposed to ruining it.

Research: Targeting an audience

When creating a film it is important to think about the audience that will be interested and how they will be attracted to the film. The target audience is called the demographic.

Age
The normal age group for horror films is from around 14-15 onwards. A wide range of people enjoy the romance genre however there may be some age restrictions depending on the content so for example if there is sex and alcohol they may put an age restriction on for 15 or 18 years old. We feel that we will be able to target people aged 14-15 onwards as the content wont be sexual or inappropriate.

Ethnic groups
The main target audience for the romance genre would be white ethnic groups as normally the main characters are in white ethnicity. The ethnic minorities usually play the roles of the comical friend and not actually involved in the romance story and this may be why they aren't as interested in this genre.

Gender
The normal target gender for the romance genre is female as they enjoy the love and romance element as opposed to the gore and violence shown in other genres such as horror. Males do view romance films maybe if they are with their partners or friends or some males do enjoy the romance genre especially if its partnered with the comedy genre. But mainly the audience consists of females.