Sunday, April 10, 2011

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media trailer does comply to the normal conventions of a romance film in a variety of ways but it could also be said the we have developed these conventions as well. Our romance trailer doesn't contain a lot of speech and the speech that is shown normally consists of short sentences, one or two lines. I feel that this is a common convention of romance trailers as only small parts of the story should be shown so nothing major is given away. We have also used narration in the form of a letter and this is shown in romance trailers as letters are extremely symbolic and can show a lot of emotion.


This is the trailer for the film 'Dear John' a letter is used within this trailer as narration and is mixed in with speech from the film. This is the same as our trailer and it helps to show emotion, so this is an area in which we have complied with the normal conventions of romance trailers and I feel is strength in our trailer.


The location of our trailer also complies with the normal conventions of a romance film. When researching romance trailers it was clear that the location played a huge role and was symbolic of romance. Within the film 'Dear John' you can see that it is filmed on the beach and this helps to the genre. So we decided that we would also use these picturesque locations and we chose to set some of our trailer on the beach and conform to the conventions of the romance genre. This helped us greatly as it enables the audience to see clearly the genre. We also chose other romantic locations such as by the canals and in a country park and these are things that comply with romance conventions because they all add to the romantic element.


The storyline of the trailer does develop upon the normal conventions of a romance film as i feel we had added a few twists to the story. A lot of romance films show the males to be the ones who don't always want to be in the relationship whereas we had gone against this convention and shown the female to be the one who doesn't believe in love and this is something we thought we would make the film more interesting. However it does follow Todrov's equilibrium theory as at the start of the trailer is shows the characters to be happy but then the equilibrium is disrupted in the middle of the trailer leading in to fast paced editing towards the end of the trailer, through the use of fast cuts, content of the clips and the music and all of this helps to leave the audience wanting more. Within the trailer you do not see the equilibrium being restored as this would ruin the film so and prevent people from going to see it so leaving a sense of a cliff hanger is something which happens within in a vast majority of trailers, so this in an area in which we have complied to the conventions of a romance trailer.


The music is a strong part of the trailer and I feel it shows the romance extremely well, we decided that we would use parallel music to add to the romance, however at certain parts it could be seen as contrapuntal for example when she says she doesn't believe in love the soft romantic music is still playing. So this is an area where we have both conformed and gone against the normal conventions.


Click on this link 'A2 Trailer' to view the trailer with the romantic soft music;


A2 Trailer


In the Magazine cover I believe we moved away from the normal conventions of the romance genre through both the magazine company we chose and the layout of the cover. We decided we would chose Empire magazine which normally has a niche market of males and make a female cover. So we are going against the normal convention here as we are opening up to a male market and trying to bring in female readers. Also the colours we used were quite plain as we chose a white background to help ensure that the main image stood out, we did however use very feminine and romantic colours for the text as we used a lot of red, pink and purple something which will help to show the romantic element. This is something which is shown fequently for magazine covers for example the sex and the city magazine cover is very plain and doesnt show any romance iconography. So I think throughout we have both managed to convey and go against the normal conventions of a romance film and these elements work well together and help to portray both romance and the storyline of the film.

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