Evaluation: What have you learnt from your audience feedback?

Audience feedback is important for us to include as we must ensure that we are appealing to our correct target audience. The trailer is mainly targeted at a female audience however we do want to try and interest some males if they go to watch it as part of a group for example. So we asked a few females and a couple of males to watch the trailer and look at our poster and magazine cover to see if they could suggest any changes that should be made to help make it more appealing for them.

Version 1- Trailer When our audience watched this first edit they say that parts of it were slightly mixed up and it didn't run as smoothly as it could do and maybe some of the clips could be rearranged. They also said that the Universal Studios titles shouldn't be in the middle of the trailer and should be shown at the start as an introduction. We also didn't have any music in this edit as we found it hard to find a song so we asked the audience what they thought would be appropriate for this trailer and they said they would like some soft romantic music which compliments the story. So that is why we chose to use parallel music.

Version 2- Trailer In this version we had made the previous changes but we still wanted to double check it interested them and wanted to see if there were perhaps any other changes we could make. The audience suggested that maybe the titles colours were inappropriate for this genre as they were red and black and a lot of them thought these colours were more suited to the horror genre. So we asked them which colours they thought would be more appropriate and they said grey and pink as this is more symbolic of the romance genre.

Version 3- Trailer When the audience watched version 3 they found it a lot more enjoyable and they said that the changes we had made ensured that it looked professional and was finished off well. So this helped us a lot as it now meant that we were appealing well to the target audience and we knew that they would want to go and watch this film. So the purpose of the trailer was fulfilled which was what we wanted to achieve.

We also asked this group to look at our film poster and magazine cover and see whether there was any improvements that could be made to these.

Poster They said that the film poster was very effective with the use of the background and that the sign post used helped to reinforce the question of happiness and this is something that we wanted to achieve. They also said that we should move the actors name up to the top of the page to help interest the audience as opposed to having them at the bottom and to also put the title of the film up there in bold writing as well. These are all things that we took on board and we made all of these changes and this ensured that our poster was targeting our audience.

Magazine With the magazine cover when they first looked at it they said that it wasn't eye catching enough and there was too many blocks of texts. They said that this should be broken up and more variety of shapes should be used to make it eye catching for the readers. They also suggested that we should include another article not relating to our film to show a more varied magazine cover. Again we made all of these changes and we were a lot more pleased with the final result as it made the magazine more interesting when looking at it.

The Audience feedback helped out a lot as it meant that we were making our target audience happy and appealing to them so I think it helped us learn a lot about our products and the ways in which we could make them better.